Project Developed via Questtonó Manyone
when a product decides to gain new markets, brand strategy work is one of the main points of attention for a company. in this work, we worked with ambev to create a strategy that could adapt the modelo beer concept, originally from mexico, to brazilian soil.
for this, we kept the main visual elements that consolidate the essence of the beer. however, we included the concept of “pure malt” in the brand's communications as an essential tool to increase the perception of the product's value among brazilian consumers and help the company to grow its product portfolio in a competitive market.
during the idea development process, we add the customer's needs to quest, our agile innovation process that helps companies make insights tangible through sprints, prototyping and validation of concepts.
thus, the final delivery consisted of a complete brand guide for the launch of modelo especial in brazil, without giving up the characteristic visual elements of the product.
