a little bit of how I became a graphic designer. and a typeface nerd.
graduated in graphic design at belas artes de são paulo, I started my career in branding at futurebrand in 2007. during a period of four years, I specialized in brand design and editorial graphic design. I honed my skills when I joined the reverb team in the following two years, participating in the structuring of the agency's brand identity creation division, exploring strategic knowledge in the positioning and language creation processes.
after that, I worked as a senior/lead designer at questtonó, where I started to use design processes not only at the service of the visual, but as a tool that articulates and drives innovation, integrating research and strategy in the development of products and services as well.
more recently, I improved my team management skills and creative coordination of projects as creative director at in - consultoria de marcas, working with articulation and integration between different disciplines, conducting innovation workshops with international teams and applying agile methodologies in the creation and development of projects.
I am currently an independent consultant and freelancer in the direction and development of the visual expression of brands, looking for solutions that combine design and strategy.
clients I've worked with: ambev, avenue, gloria, cashme, helbor, multi, mistral, grupo pão de açúcar, nestlé, cielo, camargo corrêa, diageo, itaú, grupo globo, grupo boticário, grupo energisa, justos, mendelics, agraria, ambev and natura among others.
work experience
independent design consultant
april 2023 → present 
são paulo, brazil
creative director
january 2022 → april 2023 
são paulo, brazil
senior designer
march 2014 → december 2021 
são paulo, brazil
senior designer
september 2011 → november 2013
são paulo, brazil
september 2007 → september 2011
são paulo, brazil
universidade de mogi das cruzes
undergraduate, graphic design
january 2003 → december 2004
mogi das cruzes, brazil
centro universitário belas artes de são paulo
bachelor, graphic design
january 2005 → december 2008
são paulo, brazil
perestroika – extrabold
specialization: typography
practical course focused on the development of conceptual and technical understanding of typography, from the use of fonts, typefaces combinations in different applications to the creation of logos, taught by former creative director of dalton maag type foundry in brazil, fabio haag.
august 2012 → september 2012
são paulo, brazil
tipos & tapas – custom types
specialization: calligraphy, lettering
workshop with typographer, calligrapher and lettering artist jackson alves that aimed to teach fundamental techniques and tools for creating lettering (drawing custom letters) for use in design or advertising as a strategy to highlight your message through the abundance of information today. the workshop was divided into ½ period for paper techniques and the other ½ for computer techniques.
july 2013 → july 2013
são paulo, brazil
type design: conception and production of typographic families
specialization: typography, type design, glyphs app
the course was given by type designer flora de carvalho with the aim of presenting the entire process of elaborating a set of typefaces, from the draft to the files export. for this, we learned how to define parameters, draw quality curves and manage the interpolation process within glyphs app. at the end of the program, we had started a cohesive and structured typeface project, which can be continued in the future.
march 2020 → april 2020
são paulo, brazil
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