guaraná antarctica

Research, Strategy, Verbal Identity, Visual Identity

guaraná antarctica is familiar to brazilian consumers, but its fruit, flavour and cultural origins are less understood in other markets. the challenge was to define a global expression that could introduce the drink to new audiences while keeping a consistent identity.

cultural immersion revealed an opportunity in the amazon: a place associated with abundance and mystery, beyond the more familiar images of brazil. we translated that insight into “a twist of the amazon”, a communication territory connecting key messages, visual language and activation touchpoints. developed closely with the client, the guidelines gave local agencies a shared foundation for expressing the brand in different countries.

client: ambev · guaraná antarctica
year: 2018
my role: design
office: questtonó
sector: food & beverage