andes

Research, Strategy, Verbal Identity, Logo, Visual Identity, Packaging

andes, an established argentine beer, was preparing to enter the brazilian market with ambev. the challenge was to preserve the brand's history and recognisable character while creating a relevant expression for a new audience. a strategy and design sprint brought together positioning, visual identity and communication, using prototypes to explore and validate how the brand would appear at launch.

the existing colours and central "a" provided a connection to the original identity. the andean mountains gained a stronger presence through illustrated landscapes, expanding the brand's visual vocabulary and making its origin more tangible. these elements formed a flexible system for different formats and touchpoints, supported by guidelines that connected the new applications to a consistent brand territory.

client: ambev · andes
year: 2018
my role: design
office: questtonó
sector: food & beverage