keo is an architecture studio whose use of prefabricated structures offers a sustainable approach to construction. despite its potential, this building method still faced challenges of perception in brazil. the project established the positioning, name and visual identity from the ground up, giving the studio a clear way to communicate the possibilities of its approach.
the name comes from the latin "queo", meaning the ability to act, and connects the brand to adaptability. the logo brings separate pieces together, suggesting the movement and assembly of a building system. fragments of its lettering become windows that frame architectural images across the layouts. this relationship between construction, typography and photography gives the identity a consistent language rooted in the studio's own method.
rodrigo santos