keo is an architecture studio working with prefabricated structures in projects of significant scale. its identity needed to communicate that approach in a market where this building method still faced questions of perception.
we started with positioning, naming and visual guidelines. keo evolved from the latin “queo”, meaning the ability to act, connecting the name with adaptability. the logo brings separate elements together with a sense of movement, echoing the assembly of architectural structures. parts of its lettering become graphic windows that frame details of spaces and buildings. this shared construction gives the identity a clear relationship with the studio's way of designing.
rodrigo santos