renera

Research, Strategy, Logo, Visual Identity

brazil's expertise in agricultural bio-inputs had yet to find an equivalent presence on the international stage. created by apexbrasil and croplife brasil, renera connects research, industry, markets and public policy to take brazilian biological innovations abroad. the challenge was to give this collective initiative a clear identity, bringing together the country's scientific capabilities and its ambition to become a global reference in the field.

stakeholder interviews, competitive mapping and a co-creation workshop informed the positioning. rhizomes became the central visual idea: underground stems that branch into interconnected networks without a fixed centre. this structure gives the identity a language of connection and expansion, linking nature and technology while expressing the collaboration that drives the initiative.

client: renera · apexbrasil · croplife brasil
year: 2026
my role: head of design
office: colirio
sector: agriculture · biological solutions