mercato san vincenzo

Logo, Visual Identity, Typography, Illustration

mercato san vincenzo brings an italian spirit to são paulo without relying on the familiar clichés of the category. the challenge was to balance cultural references with a contemporary character, creating a restaurant identity that feels welcoming and distinctive.

as head of design at colírio, I worked with the team on a visual language that reinterprets italian typography and illustration from the 1930s. hand-drawn characters and a blue, pink and white palette give the brand an irreverent voice. the system extends across menus, packaging, uniforms and the physical space, connecting each touchpoint to the same lively atmosphere.

client: mercato san vincenzo
year: 2026
my role: head of design
office: colirio
sector: food & beverage · hospitality