nonco set out to establish a new standard for institutional digital asset trading. the challenge was to combine the credibility expected of a financial partner with a nonconformist attitude towards a market in constant change.
as creative director at in, I guided a brand built around the idea of unlocking the next level of finance. the name expresses its unconventional outlook, while moving geometry, vivid accents and monospaced typography connect the identity to the digital world. a clear tone of voice and a flexible visual system carry that character across digital interfaces, presentations and everyday touchpoints.
rodrigo santos