multilaser had grown into a broad portfolio of technology and consumer products. the challenge was to clarify the relationship between its corporate and product brands, giving each a distinct role while making the group easier to recognise and navigate.
as creative director at in, I guided the identities for grupo multi and multi. a flexible “m” connects the two, with a restrained corporate palette and a vivid, approachable expression for the product brand. typography, graphics and verbal language bring consistency across communications, packaging and retail, giving a complex portfolio a clear, connected presence.
rodrigo santos