helbor revisited its positioning in 2022 to connect a family business with the changing expectations of the property market. the challenge was to express sophistication through a more human idea of home, extending that sense of belonging to the surrounding city.
as creative director at in, I guided the renewal of the visual and verbal identity. a refined logo, monogram patterns and editorial typography balance heritage and openness. brighter blues and considered gold accents bring the system to communications, physical spaces and digital touchpoints, giving the brand a coherent expression of comfort and care.
rodrigo santos