mismi foods

Strategy, Logo, Visual Identity

mismi foods brings natural products from south america to the united states. the opportunity was to build a business around snacks with a clear origin, a short ingredient list and a meaningful connection to the cultures behind them.

working with partners across product sourcing, business development and commerce, we connected consumer research with prototyping and brand design. early product choices informed the company's positioning and visual attributes, while an initial launch on amazon provided a way to collect market feedback. the result was a brand house designed to bring different products and brands into a shared portfolio, with online sales as its first route to market.

client: mismi foods
year: 2020
my role: design
office: questtonó
sector: food & beverage