mismi foods

Strategy, Logo, Visual Identity

mismi foods was created to bring natural south american snacks to the united states. as snacking increasingly took the place of full meals, the opportunity was to offer convenient products with recognisable ingredients and a transparent value chain. the challenge extended from defining the brand to selecting products, validating their appeal and preparing a supply chain for the american market.

the strategy centred on the products' origins, purpose and short ingredient lists, giving a diverse portfolio a common identity. existing products and prototypes helped test the proposition with consumers and shape the initial offer. a first launch through amazon created a way to gather feedback and assess market acceptance, providing a foundation for the brand's development and future expansion.

client: mismi foods
year: 2020
my role: design
office: questtonó
sector: food & beverage