justos entered the car insurance market with a model that values safe driving. the brand needed to express that difference while moving beyond both the conservative language of traditional insurers and the familiar visual codes of newer insurtechs.
we brought strategy and visual design together in a sprint to build a more human, emotional expression. comic-inspired illustrations create warmth and a sense of friendly surprise, encouraging responsibility without relying on fear. the work connected the value proposition and purpose with the visual and verbal identities, then brought them together in a brandbook and communication applications, including the website.
credits
chief creative officer
leonardo massarelli
research and strategy
luiza rudge
nicole alfieri
naming
luiza prado
verbal identity
luiza prado
head of design
thiago marques
design
rodrigo santos
ciro geara
illustration
thiago marques
rodrigo santos