andes

Research, Strategy, Verbal Identity, Logo, Visual Identity

andes is an established argentine beer brand that needed a relevant expression for its arrival in brazil. the challenge was to connect with a new audience while keeping the history and visual character that made it recognisable in its home market.

we brought strategists, designers and copywriters together to define the positioning, verbal language and visual identity. the original colours and central “a” were retained, while the andean landscape gained more presence through illustration and the revised branding. key messages were then applied across the launch materials. the resulting guidelines gave the brand a broader expressive range for brazil without losing its connection to its origins.

client: ambev · andes
year: 2018
my role: design
office: questtonó
sector: food & beverage